cat hustler definition

Cat hustling is a world of possibilities and innovation. Whether you write copy, create memes, make videos, or prefer to hustle live and in person, there’s always something new to be tried and need for your special brand of creativity.

We’re an inclusive community of creatives and marketers that are constantly looking for ways to improve our cats’  chances of going home by making them stand out.


About the project

Cathustler  was launched as a resource for volunteers, fosters, and organizations that want to give their adoptable cats an advantage via media.

Our goal is to share methods for successful cat marketing, foster a sense of community, and encourage creativity in it’s many forms.

Marketing cats can often seem like a fickle art; this project aims to share best practices and guidelines to get predictable, consistent results from your efforts.


About the Author

Two years after losing  the furry love of my life, everything changed when I forced myself to  start fostering for the local shelter.   An empty house felt like a commodity to be shared with an animal in need, and my heart wasn’t healing as it should .  My foster notes were well-received and became posts on the shelter’s public page,  and I was recruited to start writing bios for the cats on the adoption floor.  That first day of in-house volunteering was the start of something incredible.

Heath, my first foster cat was adopted, I met other volunteers that would become family, and my long-broken heart finally began to heal.  This day gave a sense of purpose to the horrific loss of my beloved Monkey.  The tears flowed hard as I thought “we did it, Boogiepig” the entire drive home. Though she passionately hated everything that moved, there was no better way to honor our bond than to facilitate the pairing of another girl and her cat. You can’t beat the thrill of sharing a new family’s joy.

This shove of the karmic wheel brought me out of prolonged mourning and into something that regularly keeps me up at night with excitement and projects.  Every cat is somebody’s Monkey, and I’ve found a source of endless joy in helping them find each other.



My most sincere gratitude goes out to the cat volunteers at Fairfax County Animal Shelter, whose constant encouragement gave me enough confidence to even consider this project.

Also, I must thank Kristen Auerbach, who freely gave her priceless tutelage  and guidance on shelter media.



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