Say goodbye to the frustration of creative slumps and stale-feeling content, because every day is a holiday and Mother Internet has your back.
Sites like daysoftheyear.com list obscure days of national celebration and recognition, giving you an opportunity to plan original media campaigns that get your cats home.
Each month, we’ll post a list of ideas for promotions, projects, and more to help keep your hustle fresh. These are just some of the holidays you can work with; check the calendar websites to see what else inspires you, and share your ideas in the comments or on the Cat Hustler Facebook page.
May is Get Caught Reading Month and Hamburger Month
Rando, my day job office cat. We call him the “burger king”.
- Post pictures of your cats engaging with books, whether it be body-blocking your view, kids/volunteers reading to the shelter cats, or even knocking tomes off tables (because they can).
- Using bought or volunteer-sewn hamburger beds, launch a cat-burger photo campaign.
Wednesday, May 4th – Star Wars Day
A munchkin cat becomes a tauntaun with a little editing magic.
May the 4th be with you! Get it? This is a great opportunity to let shelter staff and volunteers show their fandom by decorating and dressing up. A good example of SWD at work is the Ottowa Humane Society’s photo campaign went viral last year. Check it out here.
I’ve got your ewok-cat right here.
You can also offer reduced adoption fees for adopters who arrive in costume, or a raffle for cool Star Wars stuff (like a DIY mirrorball Death Star made by a handy volunteer) with tickets in return for donations of the things you need most.
Wednesday, May 4th – Petite & Proud Day
Highlight the diminutive cats on your roster with photos of them looking smug next to large objects or a massive meatball of a cat for scale.
Thursday, May 5th – Cartoonist’s Day
Invite your volunteers and fosters to post caricatures of their favorite residents. For outreach, invite school art clubs to the shelter to meet the cats, and get your contributions from “emerging talent”.
Fun for the graphics people! With a retro black-and-white theme and a free font to complete the look, the possibilities are endless.
Lizzie survived a house fire, so she feels entitled to Helen’s cupcake.
Monday the 16th – Drawing Day
